Why we exist

5-A-DAY aims to make a difference and impact the lives of others in a meaningful way. Our existence is founded on relentlessly pursuing our customers’ satisfaction, and through our scientific methods of promoting health and wellness, we aim to enlighten and empower you to live healthier, happier lives.

At the same time, we are aware of the hardships experienced by the poorest South Africans, which among other things, limits their access to adequate nutrition. The first major issue is the lack of financial resources, which imposes a limit on the number of calories available to households; and secondly, once households can afford adequate calories, the nutritional content of these calories is unquestionably compromised. According to StatsSA, 49.2% of South African adults live below the upper-bound poverty line, simply meaning that they are unable to afford the minimum required daily energy intake and essential household items.

You make a difference

The 5-A-DAY Foundation was established to partner with local businesses and non-profit organizations that aim to alleviate hunger and malnutrition in South Africa. A portion of proceeds from every 5-A-DAY meal you purchase goes directly to our 5-A-DAY Foundation. The funds are then channelled directly to our partner organizations that provide nutritious meals to those in need.

Here’s how

Our Partners

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Our team

THOMAS SNOW

THOMAS SNOW

CEO/founder

PAMELA DOE

PAMELA DOE

CEO/founder

MIRINDA

MIRINDA

Accountant

JONE DOE

JONE DOE

Developer

NICH KON

NICH KON

Delivery Driver

  1. You buy your favourite 5-A-DAY meal.
  2. A portion of the amount you pay goes directly to the 5-A-DAY Foundation.
  3. We work directly with our partner organizations to provide nutritious meals to those in need.
  4. You’re fueled to tackle the day ahead, and you’ve done your bit to ensure that someone in need is too. Remember, every bite counts.
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