We wouldn’t believe us either; junk food, that’s healthy? Sounds like the next best thing since sliced banana bread! 5-A-DAY represents more than just lip-smacking food and a balanced diet. We love what we do, and our unconventional methods are inspired by our individual journeys to health and wellness and wanting to share that.
Ultimate wellbeing is undoubtedly linked to the “fuel” we get from the foods we eat – and what’s in that fuel makes it or breaks it. Simply put, what you eat and when you eat it directly affects your energy levels, how your brain functions and, ultimately, your mood.
With so many competing demands on our time and attention, a lack of nutritional awareness inevitably creeps into our lives. Conventional “healthy” diets leave us kicking up a fuss – we’re constantly hangry! 5-A-DAY answers the million-dollar question: how do we healthfully change the way we eat, without compromising on that warm, fuzzy, satisfied feeling?
With the help of professional chefs, dietitians, and nutritionists, we spent 5 years scientifically analysing the fuel in thousands of core ingredients – including the macro and micronutrient compositions – to transform our favourite guilty-pleasure foods into immune-boosting, energy-sustaining and enjoyable meals. When we tested our concept in public, the feedback was overwhelmingly positive. This gave rise to the phrase: “Making happy food healthy food.” We think we’re onto something special – you be the judge.